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ABD Ulusal Perakendeciler Birli\u011fi, (NRF) Prosper Insights & Analytics i\u015fbirli\u011finde \u015e\u00fckran G\u00fcn\u00fc tatil al\u0131\u015fveri\u015fine y\u00f6nelik anketin sonu\u00e7lar\u0131na ili\u015fkin a\u00e7\u0131klama yapt\u0131.<\/p>\n

NRF’nin a\u00e7\u0131klamas\u0131nda, \u015e\u00fckran G\u00fcn\u00fc’nden Siber Pazartesi’ye kadar ge\u00e7en 5 g\u00fcnl\u00fck tatil d\u00f6neminde 200,4 milyon t\u00fcketicinin al\u0131\u015fveri\u015f yaparak ge\u00e7en y\u0131l\u0131n rekoru olan 196,7 milyonu geride b\u0131rakt\u0131\u011f\u0131 kaydedildi.<\/p>\n

T\u00fcketicilerin tatil boyunca hem \u00e7evrim i\u00e7i hem de ma\u011faza i\u00e7i kanallar\u0131 kulland\u0131\u011f\u0131na i\u015faret edilen a\u00e7\u0131klamada, 121,4 milyon t\u00fcketicinin fiziksel ma\u011fazalar\u0131 ziyaret etti\u011fini, bu rakam\u0131n ge\u00e7en y\u0131l 122,7 milyon seviyesinde oldu\u011fu belirtildi.<\/p>\n

A\u00e7\u0131klamada, ge\u00e7en y\u0131l 130,2 milyon olan \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131n\u0131n da bu y\u0131l 134,2 milyona \u00e7\u0131kt\u0131\u011f\u0131 vurguland\u0131.<\/p>\n

Efsane Cuma’n\u0131n (Black Friday), ma\u011faza i\u00e7i al\u0131\u015fveri\u015f i\u00e7in en pop\u00fcler g\u00fcn olma serisini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc ifade edilen a\u00e7\u0131klamada, bug\u00fcn fiziksel ma\u011fazalar\u0131 ziyaret edenlerin say\u0131s\u0131n\u0131n 76,2 milyona y\u00fckseldi\u011fi aktar\u0131ld\u0131.<\/p>\n

A\u00e7\u0131klamada, Efsane Cuma’n\u0131n internetten al\u0131\u015fveri\u015fte de en pop\u00fcler g\u00fcn oldu\u011funa dikkati \u00e7ekilerek, yakla\u015f\u0131k 90,6 milyon t\u00fcketicinin bu g\u00fcnde \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131, Siber Pazartesi’nde internetten al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131n\u0131n ise bu y\u0131l 73 milyona d\u00fc\u015ft\u00fc\u011f\u00fc bildirildi.<\/p>\n

\u00c7O\u011eUNLUKLA TAT\u0130LLE \u0130LG\u0130L\u0130 ALI\u015eVER\u0130\u015e YAPILDI<\/strong><\/p>\n

\u015e\u00fckran G\u00fcn\u00fc tatil d\u00f6neminde al\u0131\u015fveri\u015f yapanlar\u0131n en \u00e7ok al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 yerlerin internet (y\u00fczde 44), marketler ve s\u00fcpermarketler (y\u00fczde 42), b\u00fcy\u00fck ma\u011fazalar (y\u00fczde 40), giyim ve aksesuar ma\u011fazalar\u0131 (y\u00fczde 36) ve elektronik ma\u011fazalar\u0131 (y\u00fczde 29) olarak s\u0131raland\u0131\u011f\u0131 kaydedilen a\u00e7\u0131klamada, bu d\u00f6nemde \u00e7o\u011funlukla tatille ilgili al\u0131\u015fveri\u015fler yap\u0131ld\u0131\u011f\u0131 vurguland\u0131.<\/p>\n

A\u00e7\u0131klamada, be\u015f g\u00fcnl\u00fck d\u00f6nemde hediye al\u0131\u015fveri\u015fi yapanlar en \u00e7ok giyim ve aksesuar, oyuncak, hediye kart\u0131, kitap ve video oyunu sat\u0131n almay\u0131 tercih etti.<\/p>\n

NRF, tatil sezonu olarak adland\u0131rd\u0131\u011f\u0131 1 Kas\u0131m’dan 31 Aral\u0131k’a kadar s\u00fcrede bu y\u0131l 957,3 milyar dolar ile 966,6 milyar dolar aras\u0131nda harcama yap\u0131lmas\u0131n\u0131 bekliyor.<\/p>\n

A\u00e7\u0131klamada ifadelerine yer verilen NRF Ba\u015fkan\u0131 Matthew Shay, “\u015e\u00fckran G\u00fcn\u00fc ile Siber Pazartesi aras\u0131ndaki be\u015f g\u00fcnl\u00fck d\u00f6nem, y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f g\u00fcnlerinden baz\u0131lar\u0131n\u0131 temsil ediyor ve t\u00fcketicilerin devam eden dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 ve ekonominin g\u00fcc\u00fcn\u00fc yans\u0131t\u0131yor.” de\u011ferlendirmesinde bulundu.<\/p>\n

Bu y\u0131l \u015e\u00fckran G\u00fcn\u00fc tatili d\u00f6neminde al\u0131\u015fveri\u015f yapanlar\u0131n beklentileri a\u015ft\u0131\u011f\u0131n\u0131 vurgulayan Shay, bu d\u00f6nemde perakendecilerin t\u00fcketicilere ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcn ve hizmetlerde g\u00fcvenli, rahat ve uygun fiyatl\u0131 al\u0131\u015fveri\u015f deneyimleri sunmaya haz\u0131r oldu\u011funu ifade etti.<\/p>\n

patronlardunyasi.com<\/strong><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

ABD’de \u015e\u00fckran G\u00fcn\u00fc’nden Siber Pazartesi’ye kadar ge\u00e7en 5 g\u00fcnl\u00fck tatil d\u00f6neminde al\u0131\u015fveri\u015f yapan 200,4 milyon t\u00fcketicinin ge\u00e7en y\u0131l\u0131n rekorunu ge\u00e7ti\u011fi bildirildi.<\/p>\n","protected":false},"author":1,"featured_media":37316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[63],"tags":[2172,227,3119,181,1856],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/posts\/37315"}],"collection":[{"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/comments?post=37315"}],"version-history":[{"count":1,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/posts\/37315\/revisions"}],"predecessor-version":[{"id":37317,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/posts\/37315\/revisions\/37317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/media\/37316"}],"wp:attachment":[{"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/media?parent=37315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/categories?post=37315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nonamefx.com\/wp-json\/wp\/v2\/tags?post=37315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}